Success Case: Swiset and Equiti - Boosting Trader Acquisition in LATAM Through Competitions

Last updated: March 11, 2024

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🎯 Executive Summary

In a strategic partnership between Swiset and broker Equiti, an online trading tournament was organized to attract new traders, strengthen platform engagement, and drive conversions to real accounts. In just one week, we registered over 400 traders in demo accounts, allowing Equiti to enhance its engagement, lead conversion, and market visibility.

💡 The Challenge: Expand Equiti's presence in the Latin American Market

Equiti needed to expand its presence in the Latin American market, attracting both beginner and experienced traders to test its platform in a safe and competitive environment. They sought an innovative solution that would not only generate registrations but also increase trader activity and provide valuable data for future conversion and retention strategies.

Geographic Expansion

reached-countries-8cap-in-latam map
  • Colombia: 38.64%
  • Argentina: 28.32%
  • Peru: 6.50%
  • Mexico: 5.10%
  • Ecuador: 4.40%
  • Other relevant markets: Chile, Bolivia, Dominican Republic, Paraguay, Venezuela, and Uruguay.

🚀 The Solution: Swiset Trading Competitions

Through Swiset Tournaments, we designed an attractive event with clear rules, trader rewards, and an optimized registration process. Swiset’s platform enabled traders to compete in real-time, track their performance, and increase engagement with the broker.

Implemented Strategy

  • Gamified trading tournament platform: An environment that promotes competition in demo accounts and learning.
  • Easy access and registration: A seamless, intuitive process that enabled fast sign-ups.
  • Attractive prizes for traders: Incentives that boosted participation and retention.
  • Real-time data and analytics: Metrics on trader behavior, allowing Equiti to improve its strategy for converting demo traders into real account traders.

📈 Extraordinary Results

  • 400+ traders registered in just one week.
  • High trader participation in LATAM, with the following key markets:
    • Colombia: 38.64%
    • Argentina: 28.32%
    • Peru: 6.50%
    • Mexico: 5.10%
    • Ecuador: 4.40%
    • Other relevant markets: Chile, Bolivia, Dominican Republic, Paraguay, Venezuela, and Uruguay.
  • Higher engagement and retention of active traders: The competition encouraged traders to keep trading and test new trading strategies.
  • Valuable insights for Equiti on trader behavior and preferences in the region, enabling better segmentation and personalized offers.

💪 Competitive Advantages Achieved

The trading tournament organized by Swiset and Equiti proved to be a highly effective strategy for attracting traders in LATAM. Swiset Tournaments not only facilitated the acquisition of new users but also created a competitive trading experience that strengthened the relationship between the broker and its community.

Thanks to gamification, accessibility, and real-time data analysis, Swiset Tournaments is positioned as a key tool for acquiring and retaining traders in the online trading industry and financial markets.

🤝 Ready to Revolutionize Your Presence in Latin America?

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