How AlejandroFx’s Trading Community Activated 60+ Traders in Just 21 Days Through a Custom Competition
- 4 min
- Manuela Palacio
Content
Introduction: The untapped power of trading communities
For modern brokers, scaling efficiently isn’t just about spending more on ads or giving out deposit bonuses. In fact, some of the most powerful and underutilized assets are active trading communities. But activating those communities in a smart and measurable way requires more than just referral links or discount codes.
A real-world example of how to do it right is the collaboration between Swiset and trading educator and influencer AlejandroFx, who leveraged his community to launch a high-engagement trading competition—and the results speak for themselves.
The challenge: Engaged audiences, but no activation funnel
AlejandroFx has a solid, engaged community through his content and educational channels. But like many trading communities, the challenge isn’t attention—it’s converting that attention into trader activity that leads to real accounts, retention, and volume.
Here’s the typical roadblock:
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Followers are interested but have no clear reason to take action
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Education alone doesn’t translate into trades or deposits
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It’s hard to prove the real value of a community to a broker or sponsor
The solution: A custom trading competition as the activation engine
In June 2025, AlejandroFx partnered with Swiset to host a 21-day, community-only trading competition.
This wasn’t just another giveaway—it was a professional-grade gamified environment, where traders could compete in real market conditions (simulated), track their performance live, and engage with their favorite mentor throughout the experience.
The setup included:
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Free and risk-free participation (simulated accounts)
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Real-time leaderboard with public trader metrics
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Full branding and involvement of AlejandroFx to build trust
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A user-friendly platform that mimics pro trading environments
The tournament became a powerful bridge between community engagement and broker activation.
Results from the AlejandroFx x Swiset competition
The numbers highlight the success:
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62 active traders over 21 days
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2,420+ trades executed
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Average of 39 trades per user
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Traders from 15+ countries, led by Costa Rica (42%), Mexico, and Colombia
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Most traded assets: XAUUSD, US30, BTCUSD
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Sustained engagement and visibility for the entire campaign
Even better, the broker and AlejandroFx got real data on each trader’s behavior, preferred instruments, and trading style—without needing to fund real accounts upfront.
Why this is a key use case for brokers
This collaboration demonstrates how brokers can hit three major goals through partnerships with communities like AlejandroFx’s:
1. Cost-efficient acquisition
Users join through trust and familiarity with the community leader—no expensive ad budget needed.
2. Behavior-based segmentation
Traders can be profiled based on actual performance: risk appetite, number of trades, asset focus, and more.
3. Clear path to monetization
Top performers can be offered exclusive real accounts, affiliate roles, or promotions tailored to their skill level.
KPIs directly impacted
This model gives brokers measurable, scalable results across their most critical performance indicators:
| KPI | Direct Impact |
|---|---|
| CAC (Customer Acquisition Cost) | Drops thanks to qualified leads via trusted communities |
| Retention | Increases due to early-stage engagement and competition |
| Volume Traded | Grows when offering accounts aligned with top assets |
| Active IBs | Community leaders and top traders can become promoters |
| LTV (Lifetime Value) | Better targeting = longer account life and higher ROI |
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Key takeaways for modern brokers
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Not all trading communities are created equal: those with education, engagement, and credibility—like AlejandroFx’s—can deliver massive upside when properly activated.
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A well-designed competition is more than a lead gen tool—it’s a full-funnel strategy from awareness to conversion.
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Swiset makes it easy to run white-labeled tournaments tailored to your brand, market, and growth goals.