Accelerating Trader and IB Acquisition with Technology and Automation - Exness & Swiset

Last updated: February 25th, 2024

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🏆 Context

Exness, a global broker with a strong presence in financial markets, sought to enhance its trader acquisition strategy and expand its Introducing Broker (IB) network. In an industry where retention and client activation are key, Exness needed a solution that would streamline the conversion of interested traders into active clients while also equipping IBs with tools to boost their referral and retention capabilities.

💫 Solution: Swiset as a Growth Engine for the Broker

Swiset became a strategic partner for Exness by providing an ecosystem designed to enhance trader acquisition and activation. Through its integration with Swiset, Exness has achieved:

  • Automatic Synchronization with Exness: With the autosync feature, traders can link their Exness accounts to Swiset in seconds, eliminating friction in the registration process and tracking their performance seamlessly. As a result, the average activation time for a trader account has been reduced by 35 percent, allowing for a faster and more efficient onboarding experience.
  • Ecosystem of Active Traders: Swiset offers advanced tools that drive trader engagement and activity, ensuring that those who register with Exness remain consistently involved in trading.

Empowerment for IBs: With Swiset, Exness’ Introducing Brokers gain access to a platform that simplifies trader acquisition and retention, providing them with a more attractive environment to expand their network and increase revenue.

Our partnership with Swiset represents a significant collaboration that allows us to offer our high-level clients impeccable quality and excellent service in terms of technology.

Julio Zambrano – Exness LATAM Specialist

🌟 Results

  • Higher Trader Conversion: The seamless integration with Exness has significantly reduced onboarding friction, enabling a higher conversion rate from sign-ups to active traders.
  • IB Network Expansion: Swiset has empowered Exness’ IBs with tools to attract more traders and keep them engaged with the broker’s platform.

Increased Activity and Retention: Traders entering through Swiset show higher levels of trading activity and engagement, leading to an increase in overall trading volume within Exness.

🚀 Highlighted Case: Bullfinanzas – One of Exness’ Most Active Communities on Swiset

“Since Swiset joined our community, we’ve seen a drastic improvement in student development, allowing them to become profitable in the shortest time possible.” – Adrian Nardelli

Bullfinanzas has been one of the most active communities within Swiset since 2021, leveraging our tools to enhance trader performance and optimize community management. Since 2022, with Swiset’s integration with Exness, they have further accelerated their growth by maximizing the potential of Swiset’s built-in community module.

Thanks to this module, Bullfinanzas has achieved

  • Comprehensive and 1-on-1 Trader Tracking: Community leaders can monitor individual and collective trader performance, identifying top traders and providing personalized guidance.
  • Profitability and Performance Analysis: The community gains access to detailed reports on trader profitability, most traded assets, and account evolution, allowing them to offer more precise strategies.
  • Community Event Management: Bullfinanzas has used Swiset to create exclusive events where community members can participate, strengthening engagement and activity within the ecosystem.

Competitions Tab: Swiset enables the community to organize private and public tournaments fully managed by their leaders. They can set all tournament parameters, providing traders with a competitive experience.

🎉 Do you want to scale your trader community with Swiset?

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