How to Grow a Broker or Prop Firm: 6 Industry-Shaping Insights
The trading industry is louder than ever. Every week, a new broker or prop firm enters the arena. But here’s the truth: very few are growing the right way. At a recent session in Dubai, I shared a message that many avoid but all need to hear—growth isn’t about quick wins or chasing noise. It’s about strategy, retention, and understanding your users at a deep level. Here are the six takeaways that are helping firms break away from the crowd and scale sustainably:
- 8 min
- Santiago Valencia
Last Update: March 26th, 2025
Content
The market is crowded—but few are building real relationships
Acquisition is “easy”. Retention is the challenge.
Most firms still operate on a volume-first mindset. But you don’t build brand equity with clicks—you build it with connection.
If your traders don’t feel seen, supported, or understood, they’ll leave. Real growth begins when you treat users not as accounts, but as allies.
Most brokers don’t truly know their own traders
Can you answer these questions?
Who is your most consistent trader?
What type of user churns—and why?
Shockingly, many can’t.
Swiset’s community module solves this gap. It identifies user leaders, detects behavior patterns, and highlights churn points. This insight fuels better strategies.
Understanding your community is no longer optional. It’s the foundation of real growth.
Prop firms are stuck in the Challenge vs Payout loop
The challenge model brought hype, but also harm.
More and more traders are “farming” accounts—aiming only to pass, get paid, and repeat. No loyalty. No long-term value.
The future lies in identifying sustainable traders—not just profitable ones. Swiset’s risk module helps firms detect healthy behavior and build long-term funded success.
It’s time to measure more than just profit.
Introducing Brokers (IBs) are flying blind
IBs are critical growth partners—but most operate without data, tools, or strategy.
This makes them volatile and hard to retain.
We’ve seen firsthand how giving IBs visibility, performance tracking, and structured engagement transforms them into growth engines—not liabilities.
Empowered IBs stay longer, perform better, and become ambassadors for your brand.
Competitions aren’t just events—they’re strategic assets
Competitions aren’t a “nice-to-have.”
They’re a proven gateway to new markets and active communities.
A well-designed tournament drives volume, unlocks engagement, and generates powerful data segmented by country, asset, and trader profile.
At Swiset, we turn every tournament into a growth engine with measurable ROI—not just a one-time event.
Experience the power of Swiset
We offer the best solutions to take your company to the next level.
Every country, every community, every channel moves differently
Scaling without local insight is a recipe for failure.
Traders in Colombia don’t behave like traders in Germany. What works in Turkey might flop in Brazil.
Swiset allows you to map local behavior and adapt your growth playbook to each region’s rhythm.
Global growth starts with local understanding.
Final Thought: The firms that grow are the ones who listen
In 2025, success won’t come from having the flashiest interface or the lowest spreads.
It will come from understanding—your traders, your IBs, your market. And from using data to act with clarity and intent.