Do Your IBs Look Inactive? Reactivate Them with This Proven Model of Competitions and Analytics
It’s a common story in the brokerage world: Introducing Brokers (IBs) start out excited, but over time, many become passive. They stop referring clients, engagement drops, and your acquisition pipeline begins to stall. The issue isn’t always a lack of interest — it’s often a lack of the right tools, incentives, and visibility. The solution? Don’t chase them. Activate them intelligently. That’s where Swiset comes in.
- 4 min
- Manuela Palacio
Last Update: March 26th, 2025
Content
Competitions + Real-Time Analytics: A Powerful IB Activation Engine
Swiset has developed a fully customizable competition engine built specifically for brokers who want to:
Increase IB and referral activity
Gamify acquisition and retention
Get real-time, actionable metrics
Motivate performance without fixed costs
The outcome?
Motivated IBs, active traders, and a performance loop fueled by actual data.
Real Use Cases: How Brokers Are Leveraging Swiset
💼 Case 1: Regional Competition with a LATAM Broker
A Latin American broker launched a 4-week trading competition using Swiset. Their IBs got involved, mobilizing their communities and driving engagement. The result:
→ 38% increase in new trader signups
→ 52% boost in trading activity linked to those IBs.
📈 Case 2: Referral-Only Competition for Top IBs
A European broker designed an exclusive competition for the referred clients of their top-performing IBs. The strategy allowed them to:
Incentivize better trader acquisition
Reward both the IB and the trader for performance
Collect valuable data to refine their IB loyalty program
⚙️ Case 3: Infrastructure Integration (ATFX)
ATFX embedded Swiset’s competition infrastructure into their ecosystem, unlocking new engagement strategies. As they put it:
“Integrating Swiset’s tournament infrastructure into our ecosystem enhances our ability to deliver data-driven, gamified engagement strategies. This partnership enables us to boost client activity, reinforce retention metrics, and provide an enriched user experience that aligns with ATFX’s commitment to innovation and trader-centric solutions.”
— Weems Chan, Global Head of Marketing, ATFX
Competitions aren’t just events—they’re strategic assets
Competitions aren’t a “nice-to-have.”
They’re a proven gateway to new markets and active communities.
A well-designed tournament drives volume, unlocks engagement, and generates powerful data segmented by country, asset, and trader profile.
At Swiset, we turn every tournament into a growth engine with measurable ROI—not just a one-time event.
Why Does It Work?
Because Swiset combines three components that most IB programs are missing:
Purposeful Gamification
These competitions are not just prize giveaways — they’re data-backed engagement engines that help you identify, inspire, and scale your best partners.Live Performance Analytics
Track who’s bringing in quality traders, who’s going inactive, and which segments are underperforming — then act on it instantly.Full Customization
Whether your KPIs focus on volume, ROI, consistency, or growth, Swiset adapts to your brokerage model and delivers accordingly.
Ready to Activate Your IB Network?
At Swiset, we don’t just create competitions — we build engagement ecosystems that transform how brokers and communities grow together.
Request a demo and discover how Swiset can fit seamlessly into your current strategy.
Experience the power of Swiset
We offer the best solutions to take your company to the next level.
Final Thought
In today’s competitive brokerage landscape, passive IBs are more than just missed opportunities — they’re silent costs.
Activating your IB network isn’t about adding pressure. It’s about creating the right environment for performance, motivation, and growth.
With Swiset’s competition infrastructure, you’re not just launching a tournament.
You’re building a data-powered engagement engine that turns inactivity into measurable progress.
Let your IBs compete. Let your traders thrive.
And let your brokerage grow.