BRANDING
GUIDELINES
We love that you love Swiset.
In these guidelines, you will find the basis and correct applications for our brand.
We are very proud of our logo, it represents a different way of trading. The market dynamism and the effectiveness of fintech solutions make this brand so special.
The logo joint simplicity, movement and optimization of trading process.
Exclusion Zone
The logo and the icon’s exclusion zone is minimum the half of symbol height (marked as × in the diagram).
Treatment
Let’s see how to use brand resources in the right way.
Large
≥992px
Medium
≥768p
Small
≥576px
Logo Misuse
Learn what you should avoid when using our brand resources.
Avoid using a white symbol
Don’t change the logo color
Avoid using in other bg color
Don’t apply gradient to icon/bg
Avoid placing it in a shape/container
Avoid rotating the symbol
Avoid changing the symbol layout
Avoid stretching or compressing
Don’t outline the logo
Our selected colors represent the values that Swiset infuses.
Primary color
Secondary color
Accent color
Swiset Green
PANTONE: 7479 C
HEX: #00F784
RGB: 0, 247, 132
CMYK: 70, 0, 68, 0
Dark Gray
PANTONE: Neutral Black C
HEX: #111111
RGB: 17, 17, 17
CMYK: 79, 70, 62, 89
Swiset Yellow
PANTONE: 106 C
HEX: #FFF75F
RGB: 255, 247, 95
CMYK: 6, 0, 70, 0
Complementary colors
Swiset Calm Green
PANTONE: 916 U
HEX: #C3FFE3
RGB: 195, 255, 27
CMYK: 23, 0, 11, 0
Gray
PANTONE: 4278 C
HEX: ##7E7E7E
RGB: 126, 126, 126
CMYK: 0, 0, 0, 51
Swiset Calm Yellow
PANTONE: 600 C
HEX: #F9FF9C
RGB: 249, 255, 156
CMYK: 7, 0, 49, 0
Swiset Blue
PANTONE: 2142 C
HEX: #7CADFB
RGB: 124, 173, 251
CMYK: 53, 26, 0, 0
Calm Gray
PANTONE: 421 C
HEX: #B4B4B4
RGB: 180, 180, 180
CMYK: 0, 0, 0, 36
Orange
PANTONE: 149 C
HEX: #FFC780
RGB: 255, 199, 128
CMYK: 0, 27, 55, 0
The complementary colors are only used for brand content. This complementary color are NO allowed to use in the logo
We are deeply passionate to work with ♥ for you.
