BRANDING
GUIDELINES
We love that you love Swiset.
In these guidelines, you will find the basis and correct applications for our brand.
![Swiset our logo](https://swiset.com/wp-content/uploads/2020/07/Swiset-Our-Logo.png)
We are very proud of our logo, it represents a different way of trading. The market dynamism and the effectiveness of fintech solutions make this brand so special.
![Swiset Brand](https://swiset.com/wp-content/uploads/2020/07/Swiset-Platform-Icon-1024x183.png)
The logo joint simplicity, movement and optimization of trading process.
Exclusion Zone
The logo and the icon’s exclusion zone is minimum the half of symbol height (marked as × in the diagram).
![Trading logo use](https://swiset.com/wp-content/uploads/2020/07/Trading-Logo-Use-1024x278.png)
Treatment
Let’s see how to use brand resources in the right way.
![Swiset Large Black Def Swiset Trading](https://swiset.com/wp-content/uploads/elementor/thumbs/Swiset_Imagotipo_RGB_Black-o2gt1htsfaoi68qiq9kcfq9jh5hyff66i5f35kefwg.png)
Large
≥992px
![Swiset Medium Black Swiset Trading](https://swiset.com/wp-content/uploads/elementor/thumbs/Swiset_Logo_RGB_Black-Medium-o2gj321e9o06vddzrbtxm6hojk736k7181leyzv0n4.png)
Medium
≥768p
![Swiset Small Black Swiset Trading](https://swiset.com/wp-content/uploads/elementor/thumbs/Swiset_Icon_RGB_Black-o2gt7ku6np0bbdwe7e8f2ozxvxih8wbn09f7z1dpmo.png)
Small
≥576px
Logo Misuse
Learn what you should avoid when using our brand resources.
![Swiset Misuse 1](https://swiset.com/wp-content/uploads/2020/07/Misuse-1.png)
Avoid using a white symbol
![Swiset Misuse 2](https://swiset.com/wp-content/uploads/2020/07/Misuse-2.png)
Don’t change the logo color
![Swiset Misuse 3](https://swiset.com/wp-content/uploads/2020/07/Misuse-3.png)
Avoid using in other bg color
![Swiset Misuse 4](https://swiset.com/wp-content/uploads/2020/07/Misuse-4.png)
Don’t apply gradient to icon/bg
![Swiset Misuse 5](https://swiset.com/wp-content/uploads/2020/07/Misuse-5.png)
Avoid placing it in a shape/container
![Swiset Misuse 6](https://swiset.com/wp-content/uploads/2020/07/Misuse-6.png)
Avoid rotating the symbol
![Swiset Misuse 7](https://swiset.com/wp-content/uploads/2020/07/Misuse-7.png)
Avoid changing the symbol layout
![Swiset Misuse 10](https://swiset.com/wp-content/uploads/2020/07/Misuse-10.png)
Avoid stretching or compressing
![Swiset Misuse 12](https://swiset.com/wp-content/uploads/2020/07/Misuse-12.png)
Don’t outline the logo
![](https://swiset.com/wp-content/uploads/2020/07/Swiset-our-colors.png)
Our selected colors represent the values that Swiset infuses.
Primary color
Secondary color
Accent color
Swiset Green
PANTONE: 7479 C
HEX: #00F784
RGB: 0, 247, 132
CMYK: 70, 0, 68, 0
Dark Gray
PANTONE: Neutral Black C
HEX: #111111
RGB: 17, 17, 17
CMYK: 79, 70, 62, 89
Swiset Yellow
PANTONE: 106 C
HEX: #FFF75F
RGB: 255, 247, 95
CMYK: 6, 0, 70, 0
Complementary colors
Swiset Calm Green
PANTONE: 916 U
HEX: #C3FFE3
RGB: 195, 255, 27
CMYK: 23, 0, 11, 0
Gray
PANTONE: 4278 C
HEX: ##7E7E7E
RGB: 126, 126, 126
CMYK: 0, 0, 0, 51
Swiset Calm Yellow
PANTONE: 600 C
HEX: #F9FF9C
RGB: 249, 255, 156
CMYK: 7, 0, 49, 0
Swiset Blue
PANTONE: 2142 C
HEX: #7CADFB
RGB: 124, 173, 251
CMYK: 53, 26, 0, 0
Calm Gray
PANTONE: 421 C
HEX: #B4B4B4
RGB: 180, 180, 180
CMYK: 0, 0, 0, 36
Orange
PANTONE: 149 C
HEX: #FFC780
RGB: 255, 199, 128
CMYK: 0, 27, 55, 0
The complementary colors are only used for brand content. This complementary color are NO allowed to use in the logo
We are deeply passionate to work with ♥ for you.