BRANDING
GUIDELINES

We love that you love Swiset.
In these guidelines, you will find the basis and correct applications for our brand.

Swiset our logo

We are very proud of our logo, it represents a different way of trading. The market dynamism and the effectiveness of fintech solutions make this brand so special.

Swiset Brand

The logo joint simplicity, movement and optimization of trading process.

PANTONE: 421 C
HEX: #B4B4B4
RGB: 180, 180, 180
CMYK: 0, 0, 0, 36

Exclusion Zone

The logo and the icon’s exclusion zone is minimum the half of symbol height (marked as × in the diagram).

Trading logo use

Treatment

Let’s see how to use brand resources in the right way.

Swiset Trading

Large

≥992px

Swiset Trading

Medium

≥768p

Swiset Trading

Small

≥576px

Logo Misuse

Learn what you should avoid when using our brand resources.

Swiset Misuse 1

Avoid using a white symbol

Swiset Misuse 2

Don’t change the logo color

Swiset Misuse 3

Avoid using in other bg color

Swiset Misuse 4

Don’t apply gradient to icon/bg

Swiset Misuse 5

Avoid placing it in a shape/container

Swiset Misuse 6

Avoid rotating the symbol

Swiset Misuse 7

Avoid changing the symbol layout

Swiset Misuse 10

Avoid stretching or compressing

Swiset Misuse 12

Don’t outline the logo

Our selected colors represent the values that Swiset infuses.

Primary color

Secondary color

Accent color

Swiset Green

PANTONE: 7479 C
HEX: #00F784
RGB: 0, 247, 132
CMYK: 70, 0, 68, 0

Dark Gray

PANTONE: Neutral Black C
HEX: #111111
RGB: 17, 17, 17
CMYK: 79, 70, 62, 89

Swiset Yellow

PANTONE: 106 C
HEX: #FFF75F
RGB: 255, 247, 95
CMYK: 6, 0, 70, 0

Complementary colors

Swiset Calm Green

PANTONE: 3375 C
HEX: #7CFBBF
RGB: 124, 251, 191
CMYK: 51, 0, 4, 2

Gray

PANTONE: 4278 C
HEX: ##7E7E7E
RGB: 126, 126, 126
CMYK: 0, 0, 0, 51

Swiset Calm Yellow

PANTONE: 600 C
HEX: #F9FF9C
RGB: 249, 255, 156
CMYK: 7, 0, 49, 0

Swiset Blue

PANTONE: 2142 C
HEX: #7CADFB
RGB: 124, 173, 251
CMYK: 53, 26, 0, 0

Calm Gray

PANTONE: 421 C
HEX: #B4B4B4
RGB: 180, 180, 180
CMYK: 0, 0, 0, 36

Orange

PANTONE: 149 C
HEX: #FFC780
RGB: 255, 199, 128
CMYK: 0, 27, 55, 0

The complementary colors are only used for brand content. This complementary color are NO allowed to use in the logo

We are deeply passionate to work with  for you.