Branding Guidelines & Media Kit
Brand and media resources.
![Swiset our logo](https://swiset.com/wp-content/uploads/2020/07/Swiset-Our-Logo.png)
We are very proud of our logo, it represents a different way of trading. The market dynamism and the effectiveness of fintech solutions make this brand so special.
![Swiset Brand](https://swiset.com/wp-content/uploads/2020/07/Swiset-Platform-Icon-1024x183.png)
The logo joint simplicity, movement and optimization of trading process.
Exclusion Zone
The logo and the icon’s exclusion zone is minimum the half of symbol height (marked as × in the diagram).
![Trading logo use](https://swiset.com/wp-content/uploads/2020/07/Trading-Logo-Use-1024x278.png)
Treatment
Let’s see how to use brand resources in the right way.
![Swiset Large Black Def Swiset Trading](https://swiset.com/wp-content/uploads/elementor/thumbs/Swiset_Imagotipo_RGB_Black-o2gt1htsfaoi68qiq9kcfq9jh5hyff66i5f35kefwg.png)
Large
≥992px
![Swiset Medium Black Swiset Trading](https://swiset.com/wp-content/uploads/elementor/thumbs/Swiset_Logo_RGB_Black-Medium-o2gj321e9o06vddzrbtxm6hojk736k7181leyzv0n4.png)
Medium
≥768p
![Swiset Small Black Swiset Trading](https://swiset.com/wp-content/uploads/elementor/thumbs/Swiset_Icon_RGB_Black-o2gt7ku6np0bbdwe7e8f2ozxvxih8wbn09f7z1dpmo.png)
Small
≥576px
Logo Misuse
Learn what you should avoid when using our brand resources.
![Swiset Misuse 1](https://swiset.com/wp-content/uploads/2020/07/Misuse-1.png)
Avoid using a white symbol
![Swiset Misuse 2](https://swiset.com/wp-content/uploads/2020/07/Misuse-2.png)
Don’t change the logo color
![Swiset Misuse 3](https://swiset.com/wp-content/uploads/2020/07/Misuse-3.png)
Avoid using in other bg color
![Swiset Misuse 4](https://swiset.com/wp-content/uploads/2020/07/Misuse-4.png)
Don’t apply gradient to icon/bg
![Swiset Misuse 5](https://swiset.com/wp-content/uploads/2020/07/Misuse-5.png)
Avoid placing it in a shape/container
![Swiset Misuse 6](https://swiset.com/wp-content/uploads/2020/07/Misuse-6.png)
Avoid rotating the symbol
![Swiset Misuse 7](https://swiset.com/wp-content/uploads/2020/07/Misuse-7.png)
Avoid changing the symbol layout
![Swiset Misuse 10](https://swiset.com/wp-content/uploads/2020/07/Misuse-10.png)
Avoid stretching or compressing
![Swiset Misuse 12](https://swiset.com/wp-content/uploads/2020/07/Misuse-12.png)
Don’t outline the logo
![](https://swiset.com/wp-content/uploads/2020/07/Swiset-our-colors.png)
Our selected colors represent the values that Swiset infuses.
Primary color
Secondary color
Accent color
Swiset Green
PANTONE: 7479 C
HEX: #00F784
RGB: 0, 247, 132
CMYK: 70, 0, 68, 0
Dark Gray
PANTONE: Neutral Black C
HEX: #111111
RGB: 17, 17, 17
CMYK: 79, 70, 62, 89
Swiset Yellow
PANTONE: 106 C
HEX: #FFF75F
RGB: 255, 247, 95
CMYK: 6, 0, 70, 0
Complementary colors
Swiset Calm Green
PANTONE: 916 U
HEX: #C3FFE3
RGB: 195, 255, 27
CMYK: 23, 0, 11, 0
Gray
PANTONE: 4278 C
HEX: ##7E7E7E
RGB: 126, 126, 126
CMYK: 0, 0, 0, 51
Swiset Calm Yellow
PANTONE: 600 C
HEX: #F9FF9C
RGB: 249, 255, 156
CMYK: 7, 0, 49, 0
Swiset Blue
PANTONE: 2142 C
HEX: #7CADFB
RGB: 124, 173, 251
CMYK: 53, 26, 0, 0
Calm Gray
PANTONE: 421 C
HEX: #B4B4B4
RGB: 180, 180, 180
CMYK: 0, 0, 0, 36
Orange
PANTONE: 149 C
HEX: #FFC780
RGB: 255, 199, 128
CMYK: 0, 27, 55, 0
The complementary colors are only used for brand content. This complementary color are NO allowed to use in the logo
Videos
Demo and how to use the platform.
We are deeply passionate to work with ♥ for you.